{"id":835,"date":"2021-10-21T11:04:41","date_gmt":"2021-10-21T09:04:41","guid":{"rendered":"https:\/\/www.kickmaker.fr\/blog\/?p=835"},"modified":"2024-03-22T10:25:29","modified_gmt":"2024-03-22T09:25:29","slug":"orosound-recit-dune-conception-et-dune-production-sino-francaise","status":"publish","type":"post","link":"https:\/\/www.kickmaker.fr\/blog\/fr\/orosound-recit-dune-conception-et-dune-production-sino-francaise\/","title":{"rendered":"Orosound, r\u00e9cit d’un mouvement de relocalisation en France"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]D\u00e9couvrez nos articles “sp\u00e9cial Made in France”, une<\/span><\/span> s\u00e9rie de t\u00e9moignages d\u2019entrepreneurs hardware ayant tent\u00e9 le Made in France<\/span><\/span>. Vous y d\u00e9couvrirez leur<\/span><\/span>s<\/span><\/span>\u00a0aventure<\/span><\/span>s<\/span><\/span>\u00a0unique<\/span><\/span>s<\/span><\/span>, leurs exp\u00e9riences et leurs retours terrains, qu\u2019ils soient positifs ou n\u00e9gatifs mais toujours sans langue de bois<\/span><\/span>.<\/span><\/span><\/em><\/span>\u00a0<\/span><\/span><\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”15273″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n

Loin de l’\u00e9vang\u00e9lisation actuelle autour du Made in France, questionnons-nous sur la possibilit\u00e9 d’un produit high-tech 100% Made in France. Vous lirez au cours de ce r\u00e9cit que c’est aujourd’hui impossible, et que les arbitrages de conception sino-fran\u00e7ais sont l\u00e9gion dans la production high-tech.<\/b><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”15288″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]D\u00e9couvrez le t\u00e9moignage de Martin Pourriot<\/p>\n

– Head Of Hardware and Manufacturing at Orosound.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Sommaire<\/h3>\n

 <\/p>\n

    \n
  1. Le c\u00f4t\u00e9 rassurant de la Chine pour un premier produit<\/a><\/li>\n
  2. Un glissement progressif vers le Made in France : une question d\u2019arbitrage entre conviction et rationalit\u00e9.<\/a><\/li>\n
  3. Un mix de production Franco-Chinois , habituel dans l\u2019\u00e9lectronique.<\/a><\/li>\n
  4. La ma\u00eetrise de sa technologie : un imp\u00e9ratif pour une entreprise.<\/a><\/li>\n
  5. La production, un gros morceau<\/a><\/li>\n<\/ol>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”chine-rassurant” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Le c\u00f4t\u00e9 rassurant de la Chine<\/span> pour un premier produit.<\/span><\/span><\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Tilde\u00ae Air<\/a>, le tout premier casque de la marque Orosound<\/a>, est un produit typ\u00e9 grand public, complexe sur le plan de l\u2019assemblage, car il comprend beaucoup d\u2019op\u00e9rations et une BOM m\u00e9canique assez \u00e9toff\u00e9e. Cela induit beaucoup de main d’\u0153uvre pour du made in France.<\/p>\n

    Pour un premier produit, il \u00e9tait par ailleurs exclu de travailler avec un industriel qui n\u2019avait pas d\u2019expertise dans l\u2019audio portable. L’avantage de la Chine est qu’elle concentre un grand nombre d\u2019industriels sp\u00e9cialis\u00e9s dans le son et l\u2019audio, c’est rassurant. Nous nous sommes donc tourn\u00e9s vers un industriel chinois afin de prouver que notre technologie \u00e9tait industrialisable.[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”glissement-madeinfrance” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Un glissement progressif vers le Made in France<\/span>\u00a0:<\/span>\u00a0une question d\u2019arbitrage<\/span>\u00a0<\/span>entre conviction et\u00a0<\/span>rationalit\u00e9.<\/span><\/span>\u00a0<\/span><\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Pour le second produit, Tilde\u00ae Pro<\/a>, c\u2019\u00e9tait une autre histoire.<\/span>\u00a0Nous avions gagn\u00e9 en confiance et en technicit\u00e9.<\/span>\u00a0Nous pouvions nous permettre d\u2019envisager une production\u00a0Made<\/span>\u00a0in France,<\/strong> en partie tout du moins.<\/span> Pour \u00eatre clair, notre produit n\u2019est pas 100% Made in France<\/strong> : c\u2019est aujourd\u2019hui impossible dans l\u2019\u00e9lectronique grand public<\/em>. Lorsque vous vous rendez sur des salons consacr\u00e9s au made in France, vous constatez d\u2019ailleurs que la grande majorit\u00e9 des produits ont une nomenclature faiblement complexe, sans \u00e9lectronique<\/strong>.. Mais quand il s\u2019agit d\u2019\u00e9lectronique, certains composants n\u2019existent tout simplement pas en France.<\/strong><\/span><\/p>\n

    Pour autant, m\u00eame si le produit n\u2019est pas\u00a0100%<\/span>\u00a0fran\u00e7ais, les valeurs et convictions de l\u2019entreprise sont fortes.<\/span><\/span><\/p>\n

    Plusieurs d\u00e9terminants peuvent pousser une entreprise \u00e0 faire du\u00a0Made<\/span>\u00a0in France.<\/span>\u00a0<\/span><\/p>\n

    Pour nous, c\u2019est non seulement un crit\u00e8re de diff\u00e9renciation, mais \u00e9galement une valeur qui nous correspond, qui nous f\u00e9d\u00e8re<\/strong> et \u00e0 laquelle nous sommes attach\u00e9s.<\/span><\/p><\/blockquote>\n

    Ajoutez \u00e0 cela des d\u00e9terminants rationnels, li\u00e9s \u00e0 la difficult\u00e9 pour une entreprise de faire du Made<\/span> in China :<\/span><\/p>\n