{"id":530,"date":"2021-05-03T18:14:12","date_gmt":"2021-05-03T16:14:12","guid":{"rendered":"https:\/\/www.kickmaker.fr\/blog\/?p=530"},"modified":"2024-03-22T10:17:36","modified_gmt":"2024-03-22T09:17:36","slug":"octavio-recit-du-voyage-made-in-france-dune-startup-de-laudio","status":"publish","type":"post","link":"https:\/\/www.kickmaker.fr\/blog\/fr\/octavio-recit-du-voyage-made-in-france-dune-startup-de-laudio\/","title":{"rendered":"OCTAVIO : r\u00e9cit du voyage Made In France d\u2019une startup de l\u2019audio"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]D\u00e9couvrez STORIES : sp\u00e9cial Made in France, une<\/span><\/span> s\u00e9rie de t\u00e9moignages d\u2019entrepreneurs hardware ayant tent\u00e9 le Made in France<\/span><\/span>. Vous y d\u00e9couvrirez leur<\/span><\/span>s<\/span><\/span>\u00a0aventure<\/span><\/span>s<\/span><\/span>\u00a0unique<\/span><\/span>s<\/span><\/span>, leurs exp\u00e9riences et leurs retours terrains, qu\u2019ils soient positifs ou n\u00e9gatifs mais toujours sans langue de bois<\/span><\/span>.<\/span><\/span><\/em><\/span>\u00a0<\/span><\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”553″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]Pour ce deuxi\u00e8me volet de notre s\u00e9rie consacr\u00e9e au Made in France, nous avons eu la chance de nous entretenir avec Victor <\/a><\/span>Gignon<\/span><\/a>, co-fondateur d\u2019Octavio<\/a>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Sa jeune entreprise d\u00e9veloppe un streamer audio permettant aux anciens dispositifs sons de profiter des derni\u00e8res nouveaut\u00e9s technologiques de diffusions sonores. Fonctionnalit\u00e9s\u00a0<\/span>bluetooth<\/span>, WIFI, services de streaming ou encore le multi-room ; avec Octavio, vous permettez la r\u00e9utilisation des vieux syst\u00e8mes audio en leur offrant une nouvelle jeunesse.<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Sommaire<\/h3>\n
    \n
  1. Du crowdfunding au d\u00e9veloppement produit, \u00e9tapes pr\u00e9liminaires d\u2019une startup hardware.<\/span><\/span><\/a><\/li>\n
  2. Une forte volont\u00e9 de Made in France dans la fabrication<\/span><\/span>\u00a0<\/span><\/a><\/li>\n
  3. Production Made in Local<\/span><\/span>\u00a0<\/span><\/a><\/li>\n
  4. Startups hardware et\u00a0<\/span><\/span>financement<\/span><\/span>, une valse endiabl\u00e9e<\/span><\/span>\u00a0<\/span><\/a><\/li>\n
  5. Accompagnement : mine d\u2019or pour le so<\/span><\/span>ft<\/span><\/span>ware<\/span><\/span>, un d\u00e9sert pour le hardware.\u00a0<\/span><\/span>\u00a0<\/span><\/a><\/li>\n<\/ol>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”crowdfunding-octavio” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Du crowdfunding au d\u00e9veloppement produit, \u00e9tapes pr\u00e9liminaires d\u2019une startup hardware.<\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

    Gen\u00e8se<\/h4>\n[\/vc_column_text][vc_column_text]C<\/span>\u2019est en 2018 que nous avons eu cette id\u00e9e avec David<\/a>, co-fondateur d\u2019Octavio. \u00c0 l\u2019\u00e9poque encore \u00e9tudiants, nous avons pu b\u00e9n\u00e9ficier de l\u2019accompagnement de l\u2019incubateur Plaine Images<\/a> de Tourcoing. <\/span>\u00a0<\/span><\/p>\n

    Nous avons assez rapidement lanc\u00e9 une campagne de crowdfunding sur Kickstarter, qui nous a permis de r\u00e9colter un peu plus de 10\u202f000 \u20ac. Bien-s\u00fbr, 10 000 euros pour faire du hardware, c\u2019est une bien trop petite somme ; mais \u00e7a nous a permis de valider un int\u00e9r\u00eat pour le produit et d\u2019avoir un d\u00e9but de traction. Suite \u00e0 cela<\/span>,<\/span>\u00a0nous nous sommes lanc\u00e9s dans une longue phase de R&D, de test et de d\u00e9veloppement produit<\/span>\u00a0pendant pr\u00e8s de 8 mois.<\/span>\u00a0<\/span><\/p>\n

    En mars 2021, nous avons lanc\u00e9 le produit et livr\u00e9 nos premi\u00e8res pr\u00e9commandes. <\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

    Des d\u00e9buts difficiles<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text]On ne peut pas dire que le<\/span>s<\/span>\u00a0d\u00e9but<\/span>s<\/span>\u00a0<\/span>ont<\/span>\u00a0\u00e9t\u00e9 facile<\/span>s<\/span>. Nous avons travaill\u00e9 \u00e0 deux avec David durant plus d\u2019un an et demi. Tandis qu\u2019il se concentrait sur le d\u00e9veloppement produit, j\u2019avan\u00e7ais sur la conception m\u00e9canique et les probl\u00e9matiques de gestion de l\u2019entreprise.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Octavio \u00e9tant un objet connect\u00e9, il a \u00e9galement fallu pr\u00e9voir la partie software sur la carte, ainsi qu\u2019une application pour interfacer le produit. Nous avons d\u00fb g\u00e9rer le design esth\u00e9tique, la conception m\u00e9canique du boitier, le choix des mat\u00e9riaux, l\u2019optimisation de la BOM<\/a>, le d\u00e9veloppement \u00e9lectronique et software, la logistique\u2026 Cela demande \u00e9norm\u00e9ment d\u2019expertises diverses. <\/span>\u00a0<\/span><\/p>\n

    Avis Kickmaker : “La difficult\u00e9 du hardware est effectivement tr\u00e8s souvent sous-estim\u00e9e par les startups, qui,\u00a0 en g\u00e9n\u00e9ral, d\u00e9couvrent au-fur et \u00e0 mesure les contraintes industrielles et les comp\u00e9tences requises pour le d\u00e9veloppement produit. Toutes ne se font pas accompagner, mais sur des produits technologiques complexes, cela peut-\u00eatre fortement b\u00e9n\u00e9fique”<\/em>.<\/p>\n

    En plus de tout cela, il faut un certain budget pour faire du hardware. Heureusement, gr\u00e2ce \u00e0 la traction obtenue sur la campagne de crowdfunding, nous avons pu obtenir des financements et agrandir l\u2019\u00e9quipe. Notre choix s\u2019est port\u00e9 sur un ing\u00e9nieur \u00e9lectronique et une charg\u00e9e de communication. Nous sommes en BtoC grand public, la communication est primordiale.<\/span>\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”556″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”volontmadein-octavio” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Une forte volont\u00e9 de Made in France dans la fabrication<\/span><\/span>\u00a0<\/span><\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

    Un mix sino-fran\u00e7ais<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text]Si on d\u00e9coupe le produit : toute la partie plastique ainsi que le packaging produit sont fait en France ; la partie \u00e9lectronique est fabriqu\u00e9e en Chine mais l\u2019assemblage de la carte est fait en France, tout comme l\u2019assemblage final du produit. Tout cela nous donne un mix France-Chine qui est plut\u00f4t commun aux produits \u00e9lectroniques.<\/span>\u00a0Il serait int\u00e9ressant de rapatrier certains aspects de la fabrication \u00e9lectronique en France. Mais c\u2019est assez compliqu\u00e9 sur certains composants comme les\u00a0<\/span>microcontr\u00f4leurs<\/span>\u00a0sp\u00e9cifiques que nous utilisons et pour lesquels il n\u2019y a pas d\u2019\u00e9quivalences en France, m\u00eame en Europe.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Il est<\/span>\u00a0quand m\u00eame<\/span>\u00a0tr\u00e8s compliqu\u00e9 de faire un produit 100% fran\u00e7ais aujourd\u2019hui, rien que d\u2019un point de vue mati\u00e8res premi\u00e8res et \u00e9lectroniques. Les industriels chinois ont beaucoup d\u2019exp\u00e9rience et d\u2019expertise sur ce sujet, qu\u2019il est bien difficile de trouver ailleurs.<\/span>\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

    Pourquoi le Made in France ?<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text]Une des raisons pour laquelle on s\u2019est orient\u00e9 vers le Made in France : se d\u00e9marquer des grosses entreprises qui produisent des produits similaires au n\u00f4tre. On constate une app\u00e9tence grandissante des clients pour le Made in France ! C\u2019est un argument marketing imparable, pour peu que l\u2019on ma\u00eetrise les co\u00fbts.\u00a0 Et c\u2019est aussi une fiert\u00e9 pour l’\u00e9quipe Octavio.<\/span>
    \nMais ce n\u2019\u00e9tait pas seulement un choix marketing. Nous avons entendu beaucoup de t\u00e9moignages de soci\u00e9t\u00e9s qui, comme la n\u00f4tre, essayaient de r\u00e9duire les co\u00fbts en passant par la Chine.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Mais ils ont d\u00fb faire face \u00e0 des probl\u00e8mes de production, des impr\u00e9vus qui n\u00e9cessitaient parfois un d\u00e9placement vers les usines. Il faut alors prendre en compte le co\u00fbt des billets d\u2019avion aller-retour et, finalement, ce qu\u2019on gagne en co\u00fbt de production n\u2019est pas toujours rentable aux vues des frais impr\u00e9vus. En plus de cela, en travaillant en France on n\u2019a pas le probl\u00e8me du d\u00e9calage horaire et on a l\u2019avantage de la proximit\u00e9. Par exemple notre injecteur plastique est \u00e0 10 kilom\u00e8tres de chez nous et il fait du super travail\u202f!<\/span><\/p>\n

    On essaie au maximum de travailler en France pour que ce soit plus facile de r\u00e9agir en cas d\u2019impr\u00e9vu. Par exemple l\u2019an dernier, nous avons d\u00fb attendre trois mois l\u2019arriv\u00e9e de nos puces connect\u00e9es parce que l\u2019usine chinoise n\u2019en avait plus en stock. Nous aurions pu certainement r\u00e9duire ce d\u00e9lai si l\u2019usine avait \u00e9t\u00e9 en France. Il y a tellement d\u2019aspects diff\u00e9rents \u00e0 g\u00e9rer sur un produit hardware qu\u2019on essaie le plus possible de ne pas \u00eatre d\u00e9pendant des acteurs \u00e9trangers pour \u00e9viter ce genre de soucis.<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

    Anecdote Made in France<\/span><\/span>\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text]Une anecdote qui illustre tout de m\u00eame la domination de la Chine dans le secteur des produits \u00e9lectroniques : \u00e0 l\u2019origine, nous souhaitions int\u00e9grer le syst\u00e8me\u00a0<\/span><\/span>Airplay<\/span><\/span>\u00a0de Apple dans notre produit pour pouvoir offrir une compatibilit\u00e9 multi-plateformes \u00e0 nos clients. Seulement, en France, il n\u2019y a qu\u2019un seul EMS qui a l\u2019agr\u00e9gation d\u2019Apple pour int\u00e9grer la puce<\/span><\/span>\u00a0contre 200 en Chine<\/span><\/span>. Nous avons finalement d\u00e9cid\u00e9 d\u2019abandonner cette option trop contraignante pour le choix de nos partenaires.<\/span><\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”557″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”558″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”prodmadeinf-octavio” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Production Made in Local<\/span><\/span>\u00a0<\/span><\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Nous avons cherch\u00e9 au maximum \u00e0 travailler en local, avec des industriels \u00e0 moins de 20 kilom\u00e8tres de Lille, pour pouvoir suivre facilement toutes les \u00e9tapes de production<\/a>. Nous avons \u00e9galement d\u00e9cid\u00e9 d\u2019internaliser l\u2019assemblage pour en ma\u00eetriser les diverses \u00e9tapes. Pour le moment, nous r\u00e9alisons de faibles volum\u00e9tries (moins de 1000) donc nous pouvons nous permettre d\u2019assembler en interne. Nous ne voulions pas sous-traiter cette partie pour gagner en co\u00fbt de production, mais d\u00e8s que les volumes seront plus importants, nous passerons par des associations types ESAT (\u00e9tablissements ou services d’aide par le travail).<\/span>\u00a0<\/span><\/p>\n

    L\u2019aspect local rev\u00eatait une importance particuli\u00e8re pour nous. M\u00eame si pour nos industriels partenaires il ne s\u2019agit que de petites s\u00e9ries, cela nous permet tout de m\u00eame d\u2019installer une relation de confiance pour d\u2019\u00e9ventuels projets futurs.\u00a0<\/span>Nous avons assez naturellement trouv\u00e9 les industriels avec lesquels nous travaillons aujourd\u2019hui, nos partenaires comprennent les besoins et connaissent les contraintes des jeunes entreprises et savent parfaitement s\u2019adapter en fonction.<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”555″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”financement-octavio” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Startups hardware et\u00a0<\/span><\/span>financement<\/span><\/span>, une valse endiabl\u00e9e<\/span><\/span>\u00a0<\/span><\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n

    L\u2019\u00e9pineuse question du BFR<\/span><\/span><\/h4>\n[\/vc_column_text][vc_column_text]La gestion du BFR est particuli\u00e8rement compliqu\u00e9e pour les startups du hardware. Notre produit co\u00fbte 149 euros, donc nos marges par produit ne sont pas tr\u00e8s importantes. Le souci, c\u2019est que les d\u00e9lais de production sont parfois tr\u00e8s longs et que les usines chinoises demandent de payer \u00e0 la commande pour finalement recevoir les produit 2 ou 3 mois plus tard. D\u2019un point de vue tr\u00e9sorerie c\u2019est assez cons\u00e9quent. C\u2019est aussi un des avantages \u00e0 travailler avec des usines fran\u00e7aises qui, elles, sont beaucoup plus souples sur les d\u00e9lais de paiement. Il faut bien-s\u00fbr \u00e9tablir une relation de confiance.\u00a0<\/span><\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

    Lev\u00e9e de fond<\/span><\/span><\/h4>\n[\/vc_column_text][vc_column_text]On a pr\u00e9vu de lever 450\u202f000 \u20ac de fonds vers le mois d\u2019octobre pour continuer notre d\u00e9veloppement. Pour l\u2019instant nous n’avons pas encore d\u2019investisseurs. Nos fonds proviennent d\u2019une part de la BPI, d\u2019organismes de pr\u00eat d’honneur et pour le reste ce sont les revenus des commandes.<\/span><\/span>
    <\/span>C\u2019est assez compliqu\u00e9 de trouver des investisseurs avant d\u2019avoir lanc\u00e9 un premier produit. Heureusement, le n\u00f4tre est lanc\u00e9 et nous allons pouvoir prouver que le produit r\u00e9pond aux attentes du march\u00e9.<\/span><\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”559″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”accompagnement-octavio” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Accompagnement : mine d\u2019or pour le so<\/span><\/span>ft<\/span><\/span>ware<\/span><\/span>, un d\u00e9sert pour le hardware.<\/span><\/span><\/h3>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”5″ divider_color=”accent-color” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Lorsque l\u2019on cherchait de l\u2019accompagnement, on s\u2019est rendu compte qu\u2019il y avait beaucoup d\u2019entraides et de t\u00e9moignages pour le software mais peu pour l\u2019industrialisation de produits high-tech<\/a>. On aurait aim\u00e9 que la mise en r\u00e9seaux soit facilit\u00e9e : ce n\u2019est pas toujours \u00e9vident de d\u00e9marcher les bonnes personnes, \u00e7a peut prendre beaucoup de temps. On aurait voulu trouver des acteurs qui nous disent \u00ab\u202fMoi je suis pr\u00eat \u00e0 conseiller quelqu\u2019un qui souhaite lancer un projet\u202fd\u2019industrialisation \u00bb.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

    Avis Kickmaker : “C’est effectivement quelque chose que l’on constate avec regrets. Au contraire de l’univers du software, le monde du hardware est morcel\u00e9, sans r\u00e9elle unit\u00e9. Des initiatives existent bien s\u00fbr, mais elles restent pour le moment tr\u00e8s peu nombreuses. Chez Kickmaker, nous essayons de jouer ce r\u00f4le de mise en r\u00e9seau, de f\u00e9d\u00e9rateur d’\u00e9cosyst\u00e8mes industriels et hardware. Nous avons en effet la chance de nous situer entre les entreprises, les industriels et les investisseurs.<\/em>”<\/p>\n

    Nous avons \u00e9t\u00e9 accompagn\u00e9s par la French Tech<\/a> mais surtout d\u2019un point de vue R&D, tech ou d\u00e9veloppement ; pas vraiment sur l\u2019aspect production. Je constate qu\u2019il y a une certaine m\u00e9connaissance du hardware par certains accompagnants qui pensent que, ce qui a fonctionn\u00e9 pour une startup<\/span><\/span>,<\/span><\/span>\u00a0peut \u00eatre transposable pour une autre. Et notamment d\u2019un point de vue investissement. On nous a dit, par exemple, qu\u2019avec 15\u202f000 euros on avait d\u00e9j\u00e0 de quoi faire…<\/span><\/span>\u00a0<\/span><\/span>Mais, quand on prend toutes nos charges, nos co\u00fbts et le reste, on ne peut m\u00eame pas lancer la production avec ce montant. 15 000 euros dans le hardware, ce n\u2019est rien du tout.\u00a0<\/span><\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]\n

    Conseils\u00a0<\/span><\/span><\/h4>\n[\/vc_column_text][vc_column_text]Notre plus grosse erreur, m\u00eame si je pense que c\u2019est une erreur assez commune quand on se lance sur un projet de ce type, \u00e7a a \u00e9t\u00e9 la sous-estimation des d\u00e9lais et des co\u00fbts de production.<\/span>\u00a0<\/span><\/p>\n

    Si je pouvais donner un conseil ce serait de profiter le plus possible des\u00a0FabLab, utiliser leurs ateliers \u00e9lectroniques et le mat\u00e9riel qu\u2019ils mettent \u00e0 disposition. \u00c7a nous a permis de faire les premiers essaies de notre carte \u00e9lectronique sans avoir \u00e0 payer un prototypiste qui nous aurait peut-\u00eatre cout\u00e9 1\u202f000 \u20ac. \u00c7a permet de faire des \u00e9conomies dans la phase de d\u00e9veloppement et de garder les gros investissements pour la partie production.\u00a0<\/span>
    \nJe pense qu\u2019il est aussi tr\u00e8s important de faire des pr\u00e9ventes pour proposer le produit au public et ainsi, mettre en avant d\u2019\u00e9ventuels probl\u00e8mes avant le lancement la production. C\u2019est beaucoup plus simple de modifier un produit ou de rajouter des options avant m\u00eame que la production soit lanc\u00e9e.<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]Retrouvez le premier \u00e9pisode de notre s\u00e9rie consacr\u00e9 \u00e0 la production Made in France au travers du t\u00e9moignage d’Alexandre Touzet, fondateur de NanoNap –>     NANONAP, L\u2019EXP\u00c9RIENCE COMPLIQU\u00c9E DU MADE IN FRANCE.<\/a><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#3452ff” scene_position=”center” top_padding=”80″ bottom_padding=”80″ left_padding_desktop=”10%” right_padding_desktop=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

    Pour ne rien louper des actus industrielles.\u00a0<\/span><\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1620054670298{margin-top: 15px !important;}”]Inscrivez-vous \u00e0 notre newsletter. Pas plus d’une par mois, promis \ud83d\ude09<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”right”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_raw_html]JTVCbWFpbGVybGl0ZV9mb3JtJTIwZm9ybV9pZCUzRDElNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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