{"id":15244,"date":"2022-01-11T11:26:55","date_gmt":"2022-01-11T10:26:55","guid":{"rendered":"https:\/\/www.kickmaker.fr\/blog\/?p=15244"},"modified":"2024-03-22T10:22:30","modified_gmt":"2024-03-22T09:22:30","slug":"favorisons-lamorcage-des-startups-industrielles-par-le-developpement-de-lieux-adaptes-dans-chaque-territoire","status":"publish","type":"post","link":"https:\/\/www.kickmaker.fr\/blog\/fr\/favorisons-lamorcage-des-startups-industrielles-par-le-developpement-de-lieux-adaptes-dans-chaque-territoire\/","title":{"rendered":"Tribune : favorisons l\u2019amor\u00e7age des startups industrielles par le d\u00e9veloppement de lieux adapt\u00e9s dans chaque territoire"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]OPINION. Tribune.\u00a0<\/i><\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”15245″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Notre renaissance industrielle se fondra en partie sur des relocalisations d\u2019activit\u00e9s (environ un tiers du potentiel) afin de s\u00e9curiser des approvisionnements et des productions dites \u00ab strat\u00e9giques \u00bb, et surtout sur l\u2019invention de nouvelles fili\u00e8res (environ deux tiers du potentiel).
\nCes nouvelles fili\u00e8res s’appuieront avant tout sur l’innovation, dont une demie-douzaine de typologies coexistent, disposant pour chacune d’elle d’une \u00e9chelle d’intensit\u00e9 allant de l’innovation incr\u00e9mentale \u00e0 l’innovation de rupture.<\/p>\n

Ces innovations peuvent \u00eatre port\u00e9es par diff\u00e9rents acteurs : les grands groupes avec leur r\u00f4le structurant de notre \u00e9conomie, les ETI\/PMI pour leurs capacit\u00e9s d’innovation et de co-innovation avec les grands groupes, mais \u00e9galement les startups. Mod\u00e8le initialement cr\u00e9\u00e9 par et pour le num\u00e9rique et le service, ces m\u00e9thodes agiles ont \u00e9galement \u00e9t\u00e9 reprises par des porteurs de projets industriels.<\/p>\n

Les startups industrielles ont fait l’objet d\u2019\u00e9tudes r\u00e9centes, port\u00e9es notamment par la fabrique de l’industrie<\/a> ou le gouvernement<\/a>. Ces \u00e9tudes permettent de d\u00e9construire un a priori : startups et industrie seraient incompatibles ? En r\u00e9alit\u00e9, le secteur industriel produit des startups, et ces derni\u00e8res, contrairement aux id\u00e9es re\u00e7ues, ne sont pas en nombre moindre en France que parmi nos pairs. Si l’enjeu, pour la puissance publique, est d’offrir un cadre favorable \u00e0 la d\u00e9multiplication, au d\u00e9veloppement et \u00e0 la mont\u00e9e en puissance de ces startups, des pistes d’actions sont d’ores et d\u00e9j\u00e0 \u00e9nonc\u00e9es dans un rapport gouvernemental.<\/strong><\/p>\n

Dis autrement, si notre d\u00e9sindustrialisation a davantage touch\u00e9 le tissu classique des entreprises industrielles en France que dans d\u2019autres pays, nous sommes, sur le sujet des startups, sur la m\u00eame ligne de d\u00e9part ! \u00c0 nous de nous montrer \u00e0 la hauteur de nos ambitions de renaissance industrielle.<\/strong><\/p>\n

Pour leur donner toute leur place, le Collectif Startups Industrielles France<\/a> a identifi\u00e9 plusieurs sujets prioritaires \u00e0 traiter : cr\u00e9ation d’outils de financement en fonds propres<\/a>, \u00e9ducation<\/a> de l’\u00e9cosyst\u00e8me startup et du grand public au B-A-B-A de l’industrie, simplification de la lecture des normes et certifications etc. L’une de ces th\u00e9matiques cl\u00e9s est li\u00e9e aux lieux d’accueil et d’accompagnement<\/a> des porteurs de projets<\/p>\n

En effet, apr\u00e8s une phase de prototypage qui peut se r\u00e9aliser dans un espace de co-working ou un fablab, la start-up industrielle est confront\u00e9e au d\u00e9fi de sa phase de pr\u00e9-industrialisation.
\nCette phase, moins marqu\u00e9e dans le parcours de la startup num\u00e9rique, suppose \u00e0 la fois un accompagnement ad’hoc – les porteurs de projets ne sont pas toujours des sp\u00e9cialistes du g\u00e9nie industriel – et des lieux adapt\u00e9s pour accueillir les lignes pilotes et la production des premi\u00e8res s\u00e9ries – avec la logistique, le stockage et parfois les utilit\u00e9s (\u00e9lectricit\u00e9, eau, bruit, poussi\u00e8re etc.<\/p>\n

Quelques lieux de cette nature existent en France : telles les agences Kickmaker<\/a> \u00e0 Paris, Lyon et Nantes, le Bel Air Camp<\/a> ou l‘Usin Lyon-Parilly<\/a> \u00e0 Lyon, mais ils sont encore trop rares.
\nLa carte des innovations en France d\u00e9montre que la moiti\u00e9 des aides publiques \u00e0 l’innovation sont localis\u00e9es en Ile de France, et l\u2019autre moiti\u00e9 est r\u00e9partie assez \u00e9quitablement dans les autres R\u00e9gions : Lille, Nantes, Rennes, Bordeaux, Toulouse, Montpelier, Marseille, Nice, Clermont-Ferrand, Lyon, Grenoble, Strasbourg\u2026 Sans pr\u00e9tendre \u00e0 une \u00e9tude exhaustive, chaque R\u00e9gion pourrait ainsi avoir des lieux de r\u00e9f\u00e9rence \u00ab Rep\u00e8re de l\u2019industrie \u00bb, une cinquantaine pour couvrir le pays dans un premier temps et pas seulement dans les grandes m\u00e9tropoles.<\/p>\n

La d\u00e9finition fonctionnelle de ces lieux de r\u00e9f\u00e9rence est d\u00e9sormais bien aboutie. Des co-financements par la Banque des territoires semblent \u00eatre possibles. Aussi lan\u00e7ons-nous un appel aux porteurs de projets, aux collectivit\u00e9s locales, aux R\u00e9gions, aux m\u00e9tropoles, aux villes et Territoires d\u2019industrie qui souhaitent se lancer dans cette aventure !<\/strong><\/p>\n

Les 100 usines nouvelles issues des dix axes de France 2030 devront \u00eatre incub\u00e9es quelque part. Cr\u00e9ons ces lieux pour r\u00e9ussir le pari de notre renaissance industrielle.<\/strong><\/p>\n

Auteurs\u00a0:<\/em><\/span><\/p>\n

Olivier Lluansi<\/strong><\/a>, Associ\u00e9 PwC Strategy&, coauteur Vers la renaissance industrielle, 2020, Editions Marie B
\n\u00c9l\u00e9onore Blondeau<\/strong><\/a>, co-fondatrice de Collectif Startups Industrielles France
\nAlys\u00e9e Flaut<\/strong><\/a>, responsable communication chez Kickmaker
\nVincent Despatin<\/strong><\/a>, co-fondateur de Kickmaker, agence de conception et d’industrialisation de produits high-tech.<\/p>\n

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